★ FRESH DROP★ NO SKIPS★ ALL BARS★ STAY CRUNCHY★ MILK GANG★ BREAKFAST OF LEGENDS★ FRESH DROP★ NO SKIPS★ ALL BARS★ STAY CRUNCHY★ MILK GANG★ BREAKFAST OF LEGENDS★ FRESH DROP★ NO SKIPS★ ALL BARS★ STAY CRUNCHY★ MILK GANG★ BREAKFAST OF LEGENDS
New mixtape · 4 boxes

CEREAL
WITH
BARS

Four mascots. Four boxes. Zero filler. Breakfast got boring — we sampled the golden era and put it in a bowl.

Hear the Lineup →
Boom Bap Bites — hip-hop cereal box featuring DJ Grizz the bear
ⓘ Side A · Track 01
/ The Lineup

Four boxes.
All bangers.

Each box is its own record — original mascot, original flavor, original artwork. Collect the set or run it back on your favorite.

Boom Bap Bites cereal box featuring mascot DJ Grizz
EST. '88 · BX#01

Boom Bap Bites

Crunchy honey-oat O's

w/ DJ Grizz$24.99
Trap Crunch cereal box featuring mascot Lil Stripes
EST. '08 · ATL#02

Trap Crunch

Iced berry & purple haze

w/ Lil Stripes$24.99
West Coast Wheat cereal box featuring mascot Big Dawg
EST. '08#03

West Coast Wheat

Toasted cinnamon swirl

w/ Big Dawg$24.99
Golden Era O's cereal box featuring mascot Foxy Fresh
EST. '84 · NYC#04

Golden Era O's

Classic vanilla loops

w/ Foxy Fresh$24.99
/ Meet the Crew

Mascots that spit, not smile.

We retired the friendly waving rabbit. Our crew has stories — DJ Grizz came up sampling vinyl in the Bronx, Lil Stripes runs the trap, Big Dawg cruises the coast, and Foxy Fresh keeps the golden era alive.

  • Whole grain. Real oats. No autotune.
  • Naturally flavored. Berry, vanilla, cinnamon, honey.
  • Collectible art. Limited cover drops every season.
Trap Crunch
Limited covers
0%
Artificial garbage
West Coast Wheat
/ Side B

The breakfast
mixtape.

One click. Four boxes. Variety pack ships with a limited zine and a Spotify code for the official HappyBites mixtape.

★ SIDE B ★HAPPYBITES33⅓ · LP